Job Opportunities

last updated 4.16.2019

Director of Marketing & Communications

Brooklyn Youth Chorus is seeking a full-time Director of Marketing & Communications with solid strategic and analytic capabilities, a deep understanding of digital marketing trends and technologies, and strong communications skills to develop and lead a comprehensive, integrated marketing and communications program with well-defined success metrics. The Director of Marketing & Communications is responsible for planning, implementing, and evaluating all of the Chorus’s advertising, media/public relations, ticketing, design, and digital initiatives across the organization’s core channels, as well as coordinating communications for internal audiences. As a member of the leadership team, the Director of Marketing & Communications will collaboratively operationalize Brooklyn Youth Chorus’s brand in support of the organization’s educational programs, artistic initiatives, and strategic mission.

REPORTING RELATIONSHIPS
The Director of Marketing & Communications reports to the Chief Operating Officer, works in close collaboration with the Founder & Artistic Director and the Director of Development & Institutional Advancement, and the School Administrator, and serves as a member of the senior management team. The Director of Marketing & Communications will have the opportunity to define and hire a second full-time member of the department and will oversee external public relations, design, and video creation & production resources.

RESPONSIBILITIES
The Director of Marketing & Communications will:

Leadership & Strategic Planning:

  • Serve as a member of the leadership team together with the Director of Development & Institutional Advancement, Chief Operating Officer, and Founder & Artistic Director
  • Collaborate with leadership team on institutional strategic planning
  • Lead the creation and execution of a comprehensive marketing and communications strategy that supports organization’s programmatic, artistic, and fundraising goals across all channels with defined, measurable success metrics
  • Work collaboratively across the organization to integrate our brand into all materials, communications, and channels including our physical space
  • Partner with Marketing Committee of the board to build a trusted group of skilled and experienced advisors to serve and support the Chorus’s marketing goals
  • Identify, cultivate, and build strategic marketing partnerships to support program initiatives

Institutional Communications:

  • Manage and optimize relationships with all presenting and artistic partners
  • Build brand awareness through practical and targeted initiatives taking advantage of partners and collaborators to amplify limited marketing resources
  • Create a robust digital marketing strategy that incorporates search engine optimization, social media, content strategy, and digital advertising
  • Ensure the capture of all audio and visual content to continuously build out content library including hiring professional photographers and videographers as needed
  • Manage website through regular updating and optimization of content based on digital metrics analysis, maintain user access to the site’s members area, and oversee basic technical upgrades and maintenance
  • Collaborate with development to create a communications plan for all stakeholders that includes a detailed messaging strategy and channel plan (e.g., Social media calendar, eNewsletter schedule)
  • Develop a clear and engaging social media presence for the Chorus across platforms
  • Manage branded merchandise sales including creating new and tracking existing inventory and organizing sales at performances and program events throughout the season

Performance, Program & Development Marketing:

  • Create and implement targeted campaigns and produce digital and print collateral to support chorus performances, program recruitment, and development goals
  • Partner with outside presenters and partner artists to create marketing materials and campaigns
  • Serve as front-of-house point person for self-produced concerts, including overseeing all ticket sales and hiring and managing part-time front-of-house and box office staff
  • Develop and implement targeted recruitment strategies via digital and outreach campaigns to attract a diverse student body and fill classes
  • Coordinate and plan all promotional materials for annual community events
  • Support fundraising initiatives across channels and ensure development campaigns are seamlessly integrated into greater institutional branding and messaging

Press/Public Relations:

  • Collaborate with publicist to develop and execute a comprehensive messaging and media strategy
  • Serve as point of contact for all media requests
  • Own, track, and archive all press coverage and materials

CRM/Database:

  • Collaborate with program team and development team to update, manage, and maintain current and accurate constituent records and mail & e-mail lists (Mailchimp, Raiser’s Edge, and FileMaker) through well-defined CRM processes and procedures
  • Develop and maintain constituent reporting for all departments

QUALIFICATIONS

  • Belief in the mission and core values of Brooklyn Youth Chorus
  • A minimum of 5 years of relevant marketing experience, with progressive experience in leadership and/or leading teams
  • A strategic and analytical thinker who can translate short- and long-term goals into practical, implementable plans of action tied to evaluation and key performance indicators
  • A strong communicator with the ability to craft stories and communicate Brooklyn Youth Chorus’s vision
  • Excellent written communication and oral presentation skills
  • Demonstrated success leading a team toward a common goal, emphasizing collaboration, respect, and high performance
  • Excellent time management and project management skills with the ability to drive multiple projects simultaneously
  • Experience developing, implementing, and evaluating successful marketing strategies, for artistic and/or educational organizations
  • Facility and competency working with digital marketing and social media technologies and platforms including comfort working with websites, email platforms, databases, and design programs including any of the following: WordPress, Mailchimp, FileMaker, Adobe Creative Suite
  • Knowledge of and experience with New York City’s arts, education, and arts education communities preferred
  • Flexibility to work some nights and weekends
  • Must hold a Bachelor’s degree or higher

COMPENSATION
Commensurate with experience. Excellent benefits offered, including generous vacation package, medical, dental, and vision insurance. 

APPLICATION
Please send a resume, cover letter, salary requirements, and at least two professional references to resume@brooklynyouthchorus.org.  Resumes without cover letters will not be considered. Only qualified candidates will be contacted. No calls, please. EOE.